How to Create a SEO Content Brief for Freelance Writers

So you’ve decided to ramp up your search engine optimization (SEO) efforts by outsourcing your content creation to freelance writers. Congratulations! We know from experience that this can be an extremely effective way to execute a successful content marketing strategy. But now that you’ve spent some time working with freelancers, you’ve noticed a recurring problem…  […]

How to Build an Effective SEO Content Strategy Quickly

By now, you’ve heard that “content is king” too many times to count, and the last thing you need is another reminder that search engine optimization (SEO) should form a central part of your digital marketing mix. Yet the content you create for your company website just doesn’t seem to be moving the needle. Your […]

Content Writing: Publish Quality Articles With These Tips

How does more organic traffic sound to you? What about more leads and better conversion rates? And how would you feel about improving your brand awareness, authority, and trust? These are the rewards in store for any business that takes content marketing seriously. But to get content marketing right, you’ll first need to master the […]

11 Effective SEO Article Writing Tips For Improved Keyword Rankings

You already know that optimizing your articles for search engines is key to earning more traffic, leads, and sales. But despite trying to craft your articles in line with search engine optimization (SEO) best practices, you just can’t seem to gain any real traction in the search engine results pages (SERPs). If this describes your […]

How to Write SEO-Friendly Product Descriptions That Convert

As an online retailer or eCommerce site owner, you’re already laser-focused on improving your store’s conversion rates. Chances are you’ve invested in super-functional web design, your site speed is on-point, and you continue to split-test different aspects of your site to create the most frictionless user experience possible. But conversion rate optimization only works if […]

What is Organic Search Engine Optimization (Organic SEO) and Why is it Important?

Organic search engine optimization (SEO) and content marketing have grown to be the dominant inbound marketing strategies used by businesses today. But why is organic SEO so important? How does it work? And what techniques should you use to give your own SEO campaigns the best shot at success? We’ll answer each of these questions […]

What are H1 Tags and How Should They Be Optimized for SEO?

Every SEO practitioner will agree that getting a page to rank well for a target keyword is challenging work. The number 1 position in Google’s search engine results pages (SERPs) is gold dust – claiming, on average, 28.5% of click-throughs.  And given the intensity of competition for the top spot, it’s only wise to jump […]

Search Intent Guide: Learn to Optimize Writing Based on User Expectations

If you’re reading this blog, you probably already know about the crucial role keywords play in search engine optimization (SEO).  Targeting specific keywords in your content makes it possible for Google users to find you when they search for a related query. But succeeding at SEO isn’t just about ensuring your content includes the keywords […]

Clickbait Titles: How to Create Headlines That Boost Traffic

As content marketers, we’ve all been there…  You spend hours crafting a killer piece of well-optimized, high-value content that you know your audience will love. But after you hit publish, you notice that the post isn’t getting anywhere near the traffic you’d expected. So, what’s going on? Often, the problem is that your headline just […]

How to Do a Content Gap Analysis for SEO

All businesses that engage in content marketing face the problem of consistently generating content ideas that resonate with their audience. After all, regularly creating high-quality content is time and resource-intensive work. The last thing you want is to waste time by building content that your potential customers don’t care about. So how can you systematically […]